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Friday, November 30, 2007


Pleo - Big Batch Of New Photos From e-Storm

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e-Storm, the high power company that will be handling Ugobe's online marketing efforts, just uploaded a bunch of new Pleo photos to the Pleo Group on Flickr, the popular photo sharing site. The photos are from the recent Ad:tech conference in NYC. There are lots of photos of people happily holding Pleo, but my favorite is the one above where Pleo and a curious kitty square off for a stare-down. To see see the rest of the photos visit the Pleo Group. If you are a Flickr user please join the group.

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Wednesday, November 28, 2007


Pleo got bumped to (possibly) Friday by Good Morning America

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In my previous post I mentioned that Pleo was going to be on Good Morning America tomorrow (Thursday November 20). Due to a breaking news announcement Pleo got bumped. Good Morning America is going to try for Friday but that's still "to be determined". I'll update you the instant I got an update. I guess that's show biz!

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Pleo On Good Morning America!

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[UPDATE] It looks like Pleo got bumped due to a major regular news announcement. Good Morning America is going to try for Friday now but it's still "to be determined". I'll update you if I get any further news.

I just received news that Pleo is going to be on Good Morning America tomorrow, November 29, 2007. Check your local listings for the correct time. This national news appearance is sure to make getting a Pleo before the holidays much worse so if you are considering preordering one now would be a good time.

Some vendors like Hammacher Schlemmer are very low on inventory. This is important because they currently offer the lowest price on Pleo. They also have their "famous" lifetime guarantee that works out to be approximately 9 years on a Pleo. There is no charge for the warranty and currently they are also offering free shipping. Click here for more information on buying a Pleo now.

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Thursday, November 22, 2007


First Hatch Pleos By December 10, Free Upgrade To Fedex Shipping

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The Ugobe store sent out an E-mail today telling Pleo First Hatch owners that they should receive their Pleos by December 10 this year. In addition, they are upgrading all orders to Fedex delivery free of charge. Here's the relevant quote from the E-mail:
"The full amount for your order number ### will be charged to your credit card on November 27, and we expect all First Hatch Pleos to arrive in their new homes before December 10.
You have been waiting so patiently for Pleo, and for that we are very grateful. In the spirit of Thanksgiving, we will be express shipping every First Hatch order from the factory via FedEx directly to First Hatch homes. This upgrade is complimentary; everyone will be charged the standard shipping fee and receive express shipping."
This is great news and I'm really looking forward to my First Hatch Pleo! In fact, I'm singing The Pleo Song all over again.

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Thursday, November 15, 2007


The Pleo Song

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To celebrate Ugobe's announcement that the 30 day shipment notices for Pleo have gone out, I wrote a song about Pleo and put it to Ugobe's "Behind The Scenes" videos. If you have not seen these wonderful videos yet then go see them on Pleo World, Ugobe's official user community site for Pleo. You can find the lyrics to the song and a stereo downloadable MP3 below the video.

And now for your enjoyment and possible amusement, I present to you, "The Pleo Song":

High Quality Stereo MP3

Download The Pleo Song MP3


A tiny spark of life
A little bit of joy
A baby dino made into a toy
For every girl and boy

Imagination's pride
And curious blue eyes
A gentle friend that's come to play
Pleo will take your breath away

I've waited so long
I'll make a place for you
Inside my home
There's nothing left to do but say
Remember the heart of a child knows
That love goes with Pleo

With Pleo, the baby dino wants to play with you

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Thursday, November 08, 2007


Pleo Dinosaur - 30 Day Shipment Notices Sent Out Today

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The Ugobe online store sent out the "30 day shipment" notices today to their "First Hatch" customers today. This is further proof positive that Pleo is shipping soon. The first paragraph of the notice read:
"Dear Pleo First Hatch Order Customer,

This notice is to confirm that your Pleo First Hatch order from will be shipped within the next 30 days. To ensure you will be among the first to receive Pleo, we will be flying it in direct from the factory via Fed Ex. If your mailing address, credit card information, or billing address has changed, please contact Customer Support now, and let us help you modify your order."
This is exciting news indeed, not only for the First Hatch customers, but for all Pleo customers since this means the mass shipment should be soon to follow.

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Tuesday, November 06, 2007


Pleo - Important (Wonderful) Update On Shipping and Production!

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Ugobe sent out a mass E-mail to readers on its update list, updating them on Pleo's production status and anticipated ship date. The wonderful news is that Pleo is officially in production and Ugobe states that those who have preorders from a retailer in the USA will receive their Pleos before December 25, 2007. In other words, they will get their Pleo by the holidays.

People who have preorders directly with the Ugobe store should get their 30 day shipment notifications before Thanksgiving. The E-mail also talked about enhancements to their official user site, Pleo World, that will allow people to connect with other Pleo owners online and share content with them. An easter egg was dropped with Ugobe saying that there will also be a surprise behavior mode for Pleo owners to download and try out on their Pleos.

Here's the text of their E-mail:
Dear Pleo Fans,

GREAT NEWS! Pleo is in production this month! For those of you who have pre-ordered Pleo from the UGOBETM store, your 30-day shipment notification will arrive before Thanksgiving. Anyone who has pre-ordered Pleo from any US retailer will receive their baby dino before December 25th. You can look forward to the squeals of delight from family and friends, the "what-the-heck?" response from your pets, and all the fun of getting to know Pleo yourself. Also in December, enhancements to will enable you to connect and share experiences with other owners and download a surprise "mode" for Pleo!

We also want to tell you some things about your Pleo:

Pleo's skin is delicate and as you pet him, his paint develops a wear pattern.

Perfecting the skin has been one of the most challenging aspects of developing Pleo, and we continue researching ways to make the paint adhere with the best possible results. Because our warranty does not cover regular wear and tear of skin, we wanted to give you a sense of what the wear may look like and offer you pointers on how to minimize wear. Here at UGOBE we simply let the wear happen - and pet him and love him all day long.

Now for an update on Pleo's software.

The architecture of the Life OS software provides for Pleo to evolve and learn - an exciting breakthrough that holds much promise for the future of robotic life forms. Pleo interacts with you fully -- moving organically, expressing emotion, autonomously exploring and responding to the world around him. However, the software that will be in Pleo when he ships this year allows for only subtle shaping of personality and temperament. For example, based on how much you interact with Pleo, he will be more sociable --- inclined to stay put and wait for more petting. If you consistently leave him be, he will prefer to walk away and explore his environment. However, this does not achieve our goal of "Pleo learning and developing a unique personality based largely upon how he is raised."

Free software updates next year on will enable this previously announced feature. As the development team says, "It's already in the code!" With efforts this fall being focused on supporting the external charging battery model, the development team needs more time to bring Pleo's capabilities to fruition. As with any new technology platform, the ability to expand capabilities through software upgrades is part of the promise and excitement.

Pleo is a magical product, and we are so excited to finally be sharing him with you. Nonetheless, we want you to make an informed decision about your purchase. Those of you who are the first owners of Pleo will be integral to UGOBE's future work. Your experience and insights will help shape our software development in 2008 and we are glad you are on this journey with us.

Thank you as always for your continued enthusiasm and support! Pleo is on his way!


The UGOBE Team

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